Far more people read the listing than ever reach the homepage, next heat dome especially. Where the two disagree about ductless heads, the listing wins.
The primary category carries almost everything
Almost all your visibility rests on the single primary category. For a heat pump and retrofit crew, picking a vague one to stay flexible is the standard way to end up findable for nothing.
Set it to the job you want repeating, put the others underneath, and look again whenever next heat dome changes what you are doing.
Service area or address, not both by accident
A counter you stand behind gets an address. A van gets a service radius with the address hidden. A unit nobody sits in earns reviews from people who drove to Sellwood and found it shut.
Draw the radius where you genuinely go. Eastside daily, with the west hills on scheduled days is the honest line, and claiming more thins the listing while filling the phone with jobs you refuse.
Hours, holidays, and heat waves
Nothing earns a one-star faster than a wasted drive to Sellwood. Load the holiday hours in advance rather than repairing it after a complaint.
Set them for heat events and ice storms too. If you are booked three weeks out, saying so on the listing saves everybody a phone call.
Recent photographs, not a logo
A listing showing ductless heads from this month gets tapped more than one showing a logo. Three or four a month beats twenty once a year.
Photograph the front of the building and wherever the car goes, so somebody arriving from Sellwood for the first time knows they have the right place.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a ductless head should arrive already reading about a ductless head.
Areas behave the same way. Sellwood in the query means Sellwood on the screen when the page opens.
Ask for the review at the right moment
Ask standing in front of them, the moment a ductless head is working again and they are visibly relieved, link already open. A batch email a fortnight later does nothing.
Answer every one, the bad ones especially, written for whoever reads it six months from now, probably while looking at a ductless head while a week over a hundred degrees is going on. That reader is the person you are talking to.
